£24k per year
8 months ago
DIGITAL DESIGN MARKETING ASSISTANT
Working Hours: 9.00am – 5.30pm Monday to Friday
Location – Cardiff, South Wales
Our established main dealer requires an experienced Digital Design Marketing Assistant for their successful depot in Cardiff.
Report into the Marketing Manager and work with the sales & aftersales teams to create and deliver successful integrated marketing campaigns to increase lead generation and measurable sales growth.
Responsibilities of a Digital Design Marketing Assistant / Marketing Assistant/ Design Assistant
·To produce dealer communications to customers across all platforms to increase both brand and awareness in the marketplace
·Presenting new ideas and give creative insight into forthcoming projects and campaigns
·To work within the strict brand guidelines to produce campaign assets and communications that are compliant and representative of the message that is being delivered
·Maintain presence on social media platforms, ensuring content is relevant, appropriate, accurate and in-line with the platform it is being used.
·Develop dealer social media presence, work on incentives to increase followers etc
·Dealer Website – ensure content across all department is current and adhering to MB guidelines. To maintain this information so that the site in informative and up to date for customers visiting. Ensuring that all communications to customers is line with GDPR guidelines in terms of capturing & gathering customer information. Review website performance, consistently strive to increase traffic to the website, create new lead generation and optimise SEO/PPC opportunities.
·Dealer Advertising using a selection of templates to create dealer specific adverts & communications across a range of publications
·Photography – to take photos of used commercials vehicles for online advertising. Maintaining consistency throughout
·Maintenance of dealer presence on on-line portals. To use skills to ensure that vehicles are presented to maximise impressions and generate enquiries
·Digital marketing campaigns - creation of customer communications for distribution via dealer Email systems. To be based on company communication guidelines using the dealer templates provided
·Printed collateral - design and production of bespoke direct mail, leaflets, posters, point-of-sale materials etc
·Co-ordination of showroom materials - updating TV show reels at each depot/showroom to reflect tactical messages and promotions for all departments. Maintaining point-of-sale supplies across all depots (posters/display board/brochures/leaflets), ensuring consistent display of accurate messaging in line with quarterly promotions, dealer sales & aftersales offers.
·Co-ordinate Company Vehicle and Demonstrator liveries in line with latest MB guidelines
·To work alongside the Data Marketing assistance to evaluation campaign effectiveness via metrics reporting, lead generation and establish dealer ROI. Use of this reporting and analysis to recommend improvement areas, next opportunities.
·Work with the whole Marketing team at dealer events. To include providing any creative communications required, POS, planning & scheduling of the event and assisting with event set up and attending where necessary to ensure it success and smooth running
Skills of a Digital Design Marketing Assistant / Marketing Assistant/ Design Assistant
·Quality of recommendations that will add value to dealer marketing activities and enhance bottom line performance.
·Enhance company profile across on-line platforms, increase lead generation, increase sales across new, used and aftersales department. Ensure quality of data captured though the various on- line channels including; digital marketing campaigns, website content and social media activity.
·Maximise performance of dealer on-line retail platforms to generate enquiries
·Ensure dealer POS is relevant, compliant and reflective of current campaigns and initiatives. That the dealer sites are consistent in terms of brand compliance, work with the marketing team to ensure a cohesive message is delivered at each depot
Qualifications of a Digital Design Marketing Assistant / Marketing Assistant/ Design Assistant
·Ideally a marketing qualification and at least 2 years’ experience in a marketing department doing design and digital work.
·Must be experienced in the use of Adobe Creative, After Effect Software for creation of TV Show Reels or other video editing software, Indesign and Photoshop
·Use of Email communication platform such as Dotmailer/Ymail/Mail Chimp
Please contact Danica Oraf @ Auto Skills or send CV to Danica.firstname.lastname@example.org
Or call - 0333 222 5978 (mobile friendly) 07388 995 018 Please reference job number 23960